Go To Copywriting Home | Add to Favorites
35 Quick Tips For Writing A Press Release
Quick Tips for Writing A Press Release...
Layout
1. 1-2 pages in length.
2. Double-space.
3. 1.5 to 2 inch margins.
4. Use company stationary with logo and slogan.
5. Avoid bright or dark-colored paper.
6. Center "News Release" at top.
7. Place a "release date" under "News Release".
8. On second page, type "page 2".
9. Use company stationary with logo and slogan on page 2.
10. Leave out "release after" date on second page, all
else should be the same.
11. At end of press release, type "-30-" or "# # #".
12. Include both black & white, color, and a variety of font
sizes (but no more than four).
Format
13. Inverted pyramid (biggest point or major message first).
14. Straight to the point at the beginning.
15. First and second paragraphs devoted to your main
message.
16. Secondary information comes AFTER main message.
17. No pussyfooting around, be clear up front, at the very
beginning.
18. Don't go on and on.
19. In the third section, establish a connection with you.
20. Use a problem/solution format.
21. Comparing and contrasting ideas can be inside the
problem/solution format.
22. Be careful of your facts, spelling and grammar
23. Only one news release per e-mail or envelope.
Information to Include
24. Newsworthy information, not sales copy
25. All the Who, What, When, Where, Why and How elements.
Their order depends on level of importance.
26. Enticing headline which summarize the material/news.
27. Photos if available, or where they can be accessed
in press section of your web site. No stock images.
28. No cover letter.
Distribution
29. Don't send press release out in a mass e-mailing
30. Don't pester contacts
31. Editors will not distribute anything sloppy, difficult
to read, or understand.
32. Mail release by first class mail.
33. Don't use any type of labels, including your return
address.
34. Add "PRESS RELEASE" and "Release Date:" on outside of
envelope.
35. Places to send press releases: writers@[magazines];
writers@[newspapers]; trade journals in your industry;
print magazines on the topic; online agencies that
distribute news releases.
(c) Copyright 2004, Catherine Franz. All rights reserved.
About the author:
Catherine Franz, a Certified Professional Coach, specializes
in infoproduct development. Newsletters and additional
articles available: http://www.abundancecenter.com
blog: http://abundance.blogs.com/inthelight
Source: Article Directory
5 Reasons To Avoid Publishamerica
Ever since I first wrote about my publishing pitfalls with PublishAmerica, I’ve received a lot of correspondence from writers asking me if they too should avoid publishing with this notorious online POD company. So, in response to yet another letter from an unpublished author, I’ve been motivated to write about the top five reasons why one shouldn’t hand over their manuscript to this Frederick, Maryland based online publisher.
How To Write A Great Article
Are you intimidated by the thought of writing articles? When you think about writing an article, do you have flashbacks to high school writing classes, and feel paralyzed by the tho...
7 Keys To Writing A Children’s Book That Sells Like Hotcakes
There are seven fundamental reasons that some books succeed and others collect dust on the author’s bookshelf. These seven keys to success as an author are simple, obvious even, and yet in the midst of our writing many of us forget them.We get so focused on the idea of the book that we forget the mechanics. Here is the strategy that award winning authors use...
|
 |
|
|
10 Ways To Save Time And Money With Packing And Shipping On Ebay
One problem with eBay is that unless you are careful you can end up spending far too much time on routine tasks such as packing and shipping. Not only is there the time spent wrapping the items, but also when you take them to your local post office to have them weighed, stamped and posted. As someone who never seems to... |  |
| Dating Online
Looking to spice up your life a little or add some romance...or maybe find that perfect love connection?Cool! Jump right in...the online dating waters are just fine and you will have lots of company. There are over THREE MILLION others already splashing around when you do decide to take the plunge!!If you're new, or relatively new to the online dating scene, this article should get you headed down the right path. Follow the tips and recommendation presented here and your initial experiences will be more enjoyable, and yield better results.Do a search of "online dating" and you will be presented with more than 2.9 MILLION web pages from which to make your selection! Hmm... a bit overwhelming to say the least. But don't le... | |
| Novel To Screenplay: The Challenges Of Adaptation
Article Summary: Some basic steps when adapting a novel to the screenplay form.ADAPTATION 101Brimming with confidence, you've just signed the check purchasing the rights to adapt John Doe's fabulous, but little known novel, Lawrence of Monrovia, to screenplay form. Suddenly, panic sets in. "What was I thinking? How the devil am I going to convert this 400-page novel to a 110-page screenplay?" The answer is: "The same way you transport six elephants in a Hyundai… three in the front seat and three in the ... | |
| Journaling Your Book To Completion
On any given day, how many people, events, problems, projects, family issues, things to remember and appointments are running through your mind? A LOT, right? If you're writing a book, you have to add on top of that a whole other world of characters, events, settings, plots, (if you're writing fiction) or stories, bullet points, theories and rhetoric (if you're writing non-fiction). How do you keep track of it all? Keeping a journal for your book can be a great tool. In it you can keep your outline, character details, plotting charts and anything else that serves as a guide for helping you stay on ... | |
| Part 1 Of 5 - Have You Established Your Main Character At The Start?
In the beginning of your story you have to grab your readers’ interest and sustain it till the end. Our hook is our character. Readers keep on reading to find out more about the character. To see what he’ll do in the story; how he’ll solve his problems. Wh... | |
| The Truth About Bunker
Addressed by friends and family as just "Eddie," Edward Bunker lead a life of crime and did not even realize it - so he says - until his mid-twenties and then continued on only to gain more material for his novels.What many may not know is that No Beast This Fierce was not actually his first novel. It was his sixth, but Bunker doesn't like to talk about the others because they were so bad.Indeed it took him those six first novels and countless of other short stories... | |
| Writing Tip - Is Your Conflict Interesting?
Some clashes are more interesting than others and some decisions are more important that others.Two people clashing because they both saw that parking space and believe they are entitled to it, is not as interesting a conflict as one between a couple who have to decide whether to pull the plug on the life support machine which has been keeping their child alive.And a decision between buying whole meal bread or white bread is not as important as having to make a ... | |
| Powerful Article Writing Strategies For Exploding Traffic And Link Popularity.
One of the most discussed topics today is Article Writing. Many Webmasters are jumping into the bandwagon and are trying to revive... | |
| How To Get One Way Links To Your Website!
By now, you must be aware that lots of one-way links can be the best prescription for the ailing rankings of your site. But how can you get people to link to your site? That is the million-dollar question that haunts every webmaster.There are 2 powerful methods to get people to li... | |
|
|