A $40 Million Dollar Little Known Referral Strategy

Copyright 2005 David Frey

Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?

Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy. I often go to Taco Bell to have lunch and read a book. I noticed a little flyer next to their cash register.

A few days later I stopped in with my family to get a frozen yogurt and right next to the cash register was the same flyer.

The next day, I took my family to our favorite buffet restaurant and low and behold, there was a stack of Car Spa flyers.

I then started asking the people at these locations what the deal was with the Car Spa flyer that they had next to their cash register and they all said that some old guy comes around every week and replinishes their stack.

I asked them, "Do you have some type of reciprocal arrangement with Car Spa?" They all said, "No...they asked if they could put their flyers there as a gift to our guests and we said sure."

Here's a copy of the referral flyer that Car Spa uses to drive traffic.
http://www.marketingbestpractices.com/temp/car_spa.pdf

Pretty simple. Notice the 48 hour guarantee.

______________________________

They're All Over the Place!
______________________________


Before you knew it, I started noticing their little discount flyers ALL OVER THE PLACE.

The copy center I use had a stack of Car Spa flyers.

The barber I use had a stack of Car Spa flyers.

The oil and lube place I use had a stack of Car Spa flyers.

The local handicraft shop my wife goes to had a stack of Car Spa flyers.

My son's dentist had a stack of Car Spa flyers in his office.

My local chiropractor friend had a stack of Car Spa flyers in his office.

An apartment complex office I visited had a stack of Car Spa flyers.

Everywhere I went, I saw a stack of Car Spa flyers. It was amazing. The have these little "referral lead generation magnets" all over the place.


______________________________

So I Finally Visited Car Spa
______________________________


And it wasn't any surprise that they were so busy that it took about 15 minutes of waiting just to get my car into their car wash.

I then went inside their office to wait for my car and noticed that they did NOT have one flyer from another business inside their office.

They were able to get all those other businesses in the area to send them referrals without having to do one reciprocal referral arrangement. And they did it simply by asking the business owners. That's all.

Car Spa probably gets 100 times the amount of referrals of any other business in the area as a direct result of this simple referral tactic.

If you have a brick and mortar business, what's stopping you from doing the same thing? All it takes is a couple of hours a day and a handful or referral flyers to pass out.

How To Choose The Best Small Business Voip Solution
Copyright 2005 Gobala KrishnanTelecommunication cost is always an obstacle for small business owners, especially if you need to call domestic or international long distance. The long distance cost factor alone, depending on the type of business you're in, can make the difference in the success of any small business. The telecommunication market today is one of the most competitive. Rates for both local, domestic long distance or DLL (long distance in the same country) and international long distance (ILD) are going down every day. The new player in small business phone systems, VoIP (Voice over Internet Protocol), adds a whole new dimension when it comes to choosing a phone system for your small business or home based business. There's so much hype today about VoIP, or Voice over IP, or Voice over Broadband, whatever y...

20 Small Business Tips, For Success
These are just some general tips to keep in mind as you design/operate your small business:1. Take the time out to explore and understand whether or not you are compatible with running our own business. Some people are just plain happier and better off financially on the other end of the paycheck.2.Get your personal finance...

The 8 Toughest Business Questions
Do you ever wonder if you will really succeed with yoursmall business? You may have a number of special traits, buthow well developed are they? There are qualities of endeavorand achievement that are common to successful businessowners. Ask yourself these questions to see if you have whatit takes.1. How will the business affect your family? The first fewyears of business start­up can be hard on family life. Thestrain of an unsupportive spouse may be hard to balanceagainst the demands of starting a business. There also maybe...